On Wednesday, an image of a cap wearing a fake face was posted to Facebook.
The image has since gone viral and received more than 6.2 million likes.
The cap is believed to have been purchased by a woman in Rajasthan’s Amritsar district.
The image is part of a Facebook campaign by a local NGO called Amrit Sangeet, which aims to encourage people to wear hats and caps.
The campaign encourages people to take a photo with their hands to show they have donated money to the charity.
The picture is part to a campaign to encourage locals to donate to the Amrit Sabrang (Sangeet’s) ‘Families in Need’ fund.
The fund is aimed at helping children, widows and orphans who are homeless and destitute.
A number of locals have shared the photo on social media to share their thoughts on the cap, with one user calling it a “silly cap”.
“It is a cap, it is stupid, a silly hat.
The only reason for wearing it is for the kids,” one user said.
A woman from the same district, Sunita Devi, also shared the picture on Facebook and asked people to buy the cap.
“I want to buy a cap that says ‘FAMILY IN NEED’.
If you can’t afford a cap of that quality, don’t buy a silly one.
It is an unnecessary cost,” she said.
The cap has been shared more than 2,500 times on social networking site Facebook.